Category Archives: Social Marketing

Posts about environmental social marketing.

When Effective Communication is Not Always Enough

This past spring and summer I researched the dismal recycling rate of compact fluorescent lights (CFLs) by Maine households. In Maine, it is illegal to dispose of used CFLs, mercury has been a dominant environmental issue in Maine for the … Continue reading

Posted in Social Marketing | 2 Comments

The MAHB and Environmental Communication

The Millennium Assessment of Human Behavior project sounds ambitious and overdue, but needs to clarify its intentions. Continue reading

Posted in Environmental Communication, Public Participation, Social Marketing | Tagged , , , , | 1 Comment