The Yes Men’s designer water… B’eau Pal

You have to hand it to The Yes Men. This week I read on the Arts and Ecology blog a mention of their latest stunt: bottling the toxic water from the Bhopal disaster site and trying to serve it to the executives at Dow Chemical.

The unique qualities of our water come from 25 years of slow-leaching toxins at the site of the world’s largest industrial accident. 
To this day, Dow Chemical — who bought Union Carbide — has refused to clean up and whole new generations are being poisoned.

The original post from The Yes Men themselves reveals some background on the issue as well as the details of how, working with The Bhopal Medical Appeal, they created the design for the water’s label. Though they claim their attempt to serve the water scared the Dow execs away, it is not clear why the Dow headquarters was empty when they arrived.

Nevertheless, these folks continue to show that they have the skills and the stones to offer up some of the most entertaining and engaging ethically-framed advocacy and critical rhetoric going.

Readers not familiar with The Yes Men as such may know some of their culture jamming work:

A few years ago the eponymous film — The Yes Men — documented some of their pranks and it’s a funny ride. I’m now looking forward to their new film, The Yes Men Fix the World, out later this year.

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About Mark Meisner

Executive Director of the International Environmental Communication Association (IECA). I also research, teach, write about, and speak on environmental and sustainability communication, media, culture, and policy. Facts are usually facts, but opinions and sense of humour are always my own.
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