This past spring and summer I researched the dismal recycling rate of compact fluorescent lights (CFLs) by Maine households. In Maine, it is illegal to dispose of used CFLs, mercury has been a dominant environmental issue in Maine for the past few decades, and there is a free collection system. According to Efficiency Maine, the [...]
Archive for the ‘Social Marketing’ Category
When Effective Communication is Not Always Enough
Posted in Social Marketing on October 27, 2009 | 2 Comments »
The MAHB and Environmental Communication
Posted in Environmental Communication, Public Participation, Social Marketing, tagged behavior, humanities, policy, science, social science on September 17, 2009 | 1 Comment »
The Millennium Assessment of Human Behavior project sounds ambitious and overdue, but needs to clarify its intentions.
About Environmental Communication
How well we communicate with each other about Nature and environmental affairs will determine how well we address the ecological crisis.
Ecological sustainability requires a shift in views and values towards the natural world, and environmental communication influences how individuals, groups and cultures see, value, and ultimately act in the world.
Environmental communication is also how we advocate for change, raise awareness, collaborate to address environmental issues, change behavior, and pass legislation. Political, economic, and technological initiatives need effective communication to succeed.
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